Behind the Thread: Jared Alexander

What started as a thought in 9th grade became reality during my sophomore year of college in 2024. For two years, I let self-doubt and fear of what others might think hold me back. But eventually, I stopped overthinking and just did it — without knowing anything about fabrics, quality, or production.

I jumped in headfirst and started learning everything I could. Every mistake became a lesson, and honestly, the losses became my favorite part. They've shaped me, sharpened me, and prepared me to handle whatever comes next.

There’s nothing like seeing someone wear a piece that started in your mind. That’s a feeling I can’t explain and one that i'll never take for granted. I genuinely love this. Every design, every drop, every late night — it’s all passion.